“ Be the sky above you, blue Soft be the road below you,
Affection be the breeze around you, I pray all the happiness surrounds you.
Good Morning.
”
(Posted on : 20-06-2008 Characters : 156)
“ No shadows to depress u, only joys to surround u, friends to luv u, and God himself to bless u. These r my wishes for today, tomorrow & everyday. Good Morning…!!
”
(Posted on : 20-06-2008 Characters : 173)
“ Chahe ghussa karo, Chahe galiyan do, chahe sir pito, Chahe mobile toro, chahe ghar ka saman bikhair do
Ah! It's Christmastide! Time for festivity, celebrations, gifts, and killer SMS Christmas greetings! Bless that great country Finland for starting the remarkable short message service in 1993! Bless the global mobile phone user community for their exceptional, devoted, and path-breaking gr8 textual vocabulary so that the lovesick can por da luv 2 him or her! And of course, thank Jesus of Nazareth for giving us the day on which butterflies in the stomach flutter, carols are sung with religious joy, and family reunions bring back memories to cherish for life!
Killer SMSs exhibit the most frequency during Christmas. Perhaps due to general bonhomie during this time, the human body pumps higher levels of adrenaline and creative juices mingle with the cerebrospinal fluid in the central nervous system, making persons highly imaginative, highly romantic, and highly social. Killer SMS Christmas greetings are double meaning messages with the sole purpose of killing at point blank range under the mask of sociability and amicability. "Thy word is a lamp unto my feet, and a light unto my path. Thy word is Love. May your Love light my path now and forever!Happy Christmas." or "He that loveth not, knoweth not God; for God is love. Therefore, let us love. Merry X-mas." or "There is a time and a place for everything under the sun. The time is Christmas and the place is in your heart. Happy Christmas!" Such killer SMSs are known to break or make many relationships.
However, if two or more events combine then they become much more potent and may connote meanings at many different levels. They may be of many kinds, political, medical, psychological, etc. For example, "The snow is white, Santa's beard is white, and the White House is white. Rest all is colored in the colors of God. Merry Christmas." Here the second meaning is obviously political and may not go well with certain audiences, but then that is the sole purpose of sending such political double entendre killer SMS Christmas greetings. Again, they may be of the medical kind. For example, "The human brain has a left lobe and a right lobe. My left is not functioning right and there is nothing left in my right. That's why I think about you from my heart. Hearty Christmas!" An example of a psychological kind would be, "Freud's id, ego, and superego seem to be based wholly on sex. Let us meet and discuss why Freud seemed so obsessed with sex. Happy XXX-mas!" Thus, we find that killerSMS Christmas greetings say something else and mean something else. They are of all types, shades, hues and colors.
However, I personally find the most pleasurable are the ones that say and mean the same thing and kill in a positive way. For example, "Hey mom! I am coming home with Steve, Richard and Susan! Merry Christmas!- Rebecca." When mom gets this SMS from her daughter Rebecca who is coming for a family reunion along with her husband Steve and children Richard and Susan, she is so overwhelmed with happiness that she has to put her hand on her chest to steady the fast heartbeats. Such positive killer SMS Christmas greetings are perennial, favorites, and classics.
Diwali aai, masti chahi, rangi rangoli, deep jalaye, Dhoom Dhadaka, chhoda phataka, jali Phuljadiyan, Sabko Bhaye, "Happy Diwali"
Category: Deepawali SMS, Diwali SMS
Diwali Parva hai Khushio ka, Ujalo ka, Laxmi ka.... Is Diwali Aapki Jindagi khushio se bhari ho, Duniya ujalo se roshan ho, ghar par Maa Laxmi ka Aagman ho... Happy Diwali
Category: Deepawali SMS, Diwali SMS
Laxmi aayegi itni ki sab jagah Naam hoga, Din raat vyapar bade itna adhik kaam hoga, Ghar Pariwar samaj me banoge Sartaj, Yehi Kamna hai hamari aap ke liye Diwali ki Dhero Shubh Kamanaye...
Category: Deepawali SMS, Diwali SMS
Deep Jalte jagmagate rahe, Hum aapko Aap hame yaad aate rahe, Jab tak zindagi hai, dua hai hamari 'Aap Chand ki tarah Zagmagate rahe...' Happy Diwali.
What if the ads we saw when watching TV were always just what we wanted to see? Well, we believe it is possible to make TV ads more relevant to viewers and to deliver more value to advertisers.
Television is becoming more like the web. Just as users click with their mouse to choose what's most relevant to them on the web, viewers send signals about what they want to see on television with clicks of the remote control.
Each week, Google analyzes data from millions of anonymized set-top boxes (STBs) to see which channels they were tuned to second by second. This data is provided by our partner, EchoStar. We're then able to use tuning metrics to provide our advertisers with next-day reports of how many televisions showed their ads nationwide and how the audience responded with their remotes.
We look at the various tuning metrics as signals from the audience about what they want to see and when. One of the metrics we've been exploring is the % Initial Audience Retained (%IAR). This is the percentage of the audience that was present at the beginning of the ad and then stayed tuned-in through the entire ad. If most viewers see an ad they like and decide to stay tuned-in, that ad would have a high %IAR.
Many factors affect audience behavior, including the nature of the programming, the time of day, the day of week, and, of course, the personality of each viewer. But ads themselves also have an impact. By identifying which factors affect tune-away, we can focus in on how the audience reacted to the ad itself.
Check out this video to learn what we found:
The chart below shows all TV commercials that aired on the Google TV Ads platform August through November 2008. Each dot represents an ad, and they are lined up from left to right in order of their %IAR as compared to what we'd expect given other factors (e.g., time of day, network, etc). The red dots on the left represent ads where more audience tuned away than expected. The green dots on the right represent ads where more of the audience stayed tuned than expected. The black dots in the middle are "normal," meaning there was no significant difference between the audience retention for those ads versus what you would expect based on historical data.
(Click on the image for a full-size version)
The next question we wanted to answer was how well this historical data could predict the future audience reaction. If we can use the past to predict the future, then we can get closer to putting relevant ads in front of TV viewers. So we selected one ad with relatively high audience tune-away (red dot) and one ad with relatively low tune-away (green dot) to run side-by-side on national television to test our findings. In the graph below, the diagonal line shows where audiences reacted the same to both ads. The points above that line represent airings when more of the audience stayed tuned to the ad that had previously retained audiences better. We learned audiences reacted predictably to the two ads.
(Click on the image for a full-size version)
Through our analysis of tuning data from millions of set-top boxes, we're getting closer to matching the right ads to the right television audience. It takes a lot of processing power to make sense of the enormous amount of data, but the insights to be gleaned are very powerful. Not only are we able to offer advertisers better measurement and more accountability for their TV campaigns, our goal is to also create a better viewing experience for TV audiences by showing viewers what they want to see.
